7 Proven Marketing Tactics and Their Uses
To help you choose marketing tactics for your firm’s strategic plan, we’ve put together this annotated list of some that have proven effective for the purposes indicated. By selecting the ones that...
View ArticleMarketing and Advertising is Like Flirting With Your Prospects
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” – Stuart Henderson Too busy and too cash-strapped to advertise your...
View ArticleProofread or Perish!
Proofread your work, or risk the consequences. Your readers look to you for great content, and you do your best to provide it. But errors in grammar, punctuation and spelling can keep your content from...
View ArticleNew Tools Allow New Techniques for Advertising on Twitter
For firms that market their services using Twitter, there’s a new set of options to give you more variety in your advertising. Twitter recently added some nice new features to the list of options for...
View ArticleA Problem You Can’t Avoid And How To Fix It
In a perfect world, your clients become so impressed with the services your business provides that they take every opportunity to tell everyone they know about your business, and these referrals offer...
View ArticleTo Maximize Your Click Power, Think Twitter!
While Facebook may be the biggest social media name, it seems that Twitter advertisers get more clicks for their advertising dollar. Ads on Twitter were more effective than those on Facebook, according...
View ArticleWord Crimes: Weird Al Explains That Grammar Counts
I absolutely love “Word Crimes“, Weird Al Yankovic’s delightfully clever parody of Alan Thicke’s “Blurred Lines”. I may not be a fan of the original song, but the word nerd in me loudly and...
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Banner Ads Add More Than You Think
Don’t underestimate the value of adding banner ads to your business email newsletters. These are not the cheesy ads that pop up out of nowhere and promise you amazing diet results while you eat ice...
View ArticleA Picture May Be Worth a Thousand Words. Shouldn’t It Also Reinforce Your Brand?
Odds are, your firm isn’t in the beauty products business, but there are important lessons to be learned (or at least considered) from an ongoing debate involving two top companies in that industry. By...
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